Deliberate application of emphasis allows you to focus your reader’s attention on the crucial information while de-emphasizing those parts that you need to mention but aren’t helping the story move along. 

Here are five ways to emphasize (or de-emphasize) information in your text:

Predictability makes a text and the logic in it easier to follow and thus more engaging. That’s why the most popular music is very predictable with lots of repetition and clear unchanging rhythms.

A means to add predictability to your text is by applying Parallelism. Here, joined ideas and elements of lists follow the same syntax.

Verbs play a major role in making your text more engaging because they describe actions. In this video, I talk about which bad writing habits regarding verbs you should avoid. The editing examples address multiple issues.

Word or character limits are there for a reason. The journals want to nudge the authors to keep it concise. So far, we paid attention to which information goes into your text; ensuring that there is no unnecessary and distracting information. 

But conciseness also lies within the wording. So, we also look at sentences, phrases, and words to free your text from the noise that is obscuring the information you want to convey.

Following your YOLO-Writing-Phase it’s time to edit! First, make sure the text follows the recommendations given in the videos on the different sections. Then look at the paragraphs! I explain the role of paragraphs and what you should pay attention to when editing them.