Deliberate application of emphasis allows you to focus your reader’s attention on the crucial information while de-emphasizing those parts that you need to mention but aren’t helping the story move along.
Here are five ways to emphasize (or de-emphasize) information in your text:
Did you ever have to listen to someone try their first tones on the clarinet? First, it’s just raspy, toneless hissing. Then it’s a horrible, tortured, screeching sound – usually, it is so loud it hurts your ears. And as the son of a clarinet teacher I’ve had that experience several times. Even with the help of an experienced teacher, learning to get a clean tone out of that thing is a tedious and frustrating process.
Playing the clarinet – or learning an instrument – or getting started in any creative activity, really is always like this. Also in podcasting. Nothing is right! It’s nowhere near what those people create that inspired you! Why is everything. so. hard.
One begins to respect that the new hobby, that looks so easy when others do it, is a serious craft. Some crafts are more easily started than others, but all of them are hard to master. The best works of any type were always created by talented professionals with a deep understanding of the craft.
Unless you master a craft your results may be original, but not good.
Verbs play a major role in making your text more engaging because they describe actions. In this video, I talk about which bad writing habits regarding verbs you should avoid. The editing examples address multiple issues.
Word or character limits are there for a reason. The journals want to nudge the authors to keep it concise. So far, we paid attention to which information goes into your text; ensuring that there is no unnecessary and distracting information.
But conciseness also lies within the wording. So, we also look at sentences, phrases, and words to free your text from the noise that is obscuring the information you want to convey.