Giving Interviews is a great first step into science communication. That’s because you can really focus on just the core skills of science communication, while all the other work is done by someone else.
I am making this video series to share my experiences with interviews, and to have a resource to share with my podcast guests.
In the first part, I talked about the importance of knowing your target audience. In this second part, I focus on what kind of questions you should expect and how to prepare your answers.
Maybe you feel a bit pushed to put time into science communication that you’d rather spend on something else. Maybe you wish to reach out, but you simply have more pressing things to do that are more relevant to your career. Or maybe you are a budding science communicator but simply don’t know where to start.
Then my new video series is for you. It will prepare you for the most minimalist science communication there is: giving interviews. This skill is purely focused on the part where you prepare to communicate your expert knowledge to a non-expert audience. Everything else (writing, drawing, producing, editing, publishing, promoting, etc.) is done by someone else!
Deliberate application of emphasis allows you to focus your reader’s attention on the crucial information while de-emphasizing those parts that you need to mention but aren’t helping the story move along.
Here are five ways to emphasize (or de-emphasize) information in your text:
Did you ever have to listen to someone try their first tones on the clarinet? First, it’s just raspy, toneless hissing. Then it’s a horrible, tortured, screeching sound – usually, it is so loud it hurts your ears. And as the son of a clarinet teacher I’ve had that experience several times. Even with the help of an experienced teacher, learning to get a clean tone out of that thing is a tedious and frustrating process.
Playing the clarinet – or learning an instrument – or getting started in any creative activity, really is always like this. Also in podcasting. Nothing is right! It’s nowhere near what those people create that inspired you! Why is everything. so. hard.
One begins to respect that the new hobby, that looks so easy when others do it, is a serious craft. Some crafts are more easily started than others, but all of them are hard to master. The best works of any type were always created by talented professionals with a deep understanding of the craft.
Unless you master a craft your results may be original, but not good.